北京2022年2月16日 /美通社/ -- 中國領(lǐng)先的企業(yè)數(shù)字化運(yùn)營和營銷云平臺愛點(diǎn)擊集團(tuán)iClick（NASDAQ：ICLK）于今日發(fā)表愛點(diǎn)擊集團(tuán)董事長、CEO兼共同創(chuàng)始人唐健博士致股東信。

各位尊敬的愛點(diǎn)擊股東：

大家新年好，我很高興在虎年一開始向您匯報(bào)愛點(diǎn)擊的業(yè)務(wù)成果、未來展望及戰(zhàn)略。2021年里，全球新冠疫情反復(fù)無常，中概股在資本市場面臨多重因素帶來的嚴(yán)峻挑戰(zhàn)，但令我們感到驕傲的是，公司在巨大的壓力下仍然實(shí)現(xiàn)了業(yè)績的穩(wěn)健增長，持續(xù)向長期目標(biāo)奮勇前進(jìn)。尤其，我們深信“企業(yè)數(shù)字化運(yùn)營解決方案”可以繼續(xù)實(shí)現(xiàn)預(yù)期中的高速增長，從而進(jìn)一步推動公司業(yè)務(wù)結(jié)構(gòu)的持續(xù)優(yōu)化。

愛點(diǎn)擊的長期戰(zhàn)略是抓住中國經(jīng)濟(jì)數(shù)字化轉(zhuǎn)型的契機(jī)，幫助中國企業(yè)通過數(shù)字化升級和運(yùn)營來實(shí)現(xiàn)供給側(cè)革新。公司在過去的三年里有效執(zhí)行此戰(zhàn)略，我們不斷加速SaaS產(chǎn)品矩陣的迭代升級，同時(shí)也在實(shí)踐中不斷探索實(shí)用的運(yùn)營經(jīng)驗(yàn)，以構(gòu)筑并完善“SaaS+X”商業(yè)模型。我們相信中國企業(yè)和品牌在未來三年里數(shù)字化轉(zhuǎn)型的落地需要打通線上線下的消費(fèi)場景，并在國內(nèi)互聯(lián)網(wǎng)日新月異的新媒體生態(tài)中找到平臺電商之外的全新增長路徑。愛點(diǎn)擊構(gòu)筑的“SaaS+X”商業(yè)模型將以此為目標(biāo)，幫助企業(yè)在高速蛻變的新媒體生態(tài)中有效“種草”、高效“投流”、經(jīng)濟(jì)“TP”，并強(qiáng)健私域體系、夯實(shí)數(shù)據(jù)資產(chǎn)、管理品牌口碑，幫助它們做到“營和銷，都有數(shù)”！我們相信這是一個(gè)萬億級的龐大市場，而“SaaS+X”則會是一條可落地的執(zhí)行路徑。我們有信心基于此模式的“企業(yè)數(shù)字化運(yùn)營解決方案”業(yè)務(wù)2021年全年收入繼續(xù)保持三位數(shù)的同比增長。我們也相信2022年乃至接下來的3年里，該業(yè)務(wù)仍然具備持續(xù)高速增長的潛力。

在堅(jiān)決執(zhí)行可持續(xù)的長期戰(zhàn)略的同時(shí)，今年我們也會加速公司兩大業(yè)務(wù)板塊之間的交叉銷售，讓“在線營銷解決方案”業(yè)務(wù)更多聚焦在可與“企業(yè)數(shù)字化運(yùn)營解決方案”業(yè)務(wù)相互協(xié)同的部分，實(shí)現(xiàn)兩大業(yè)務(wù)板塊之間的資源投入的更好平衡，從而保證公司的穩(wěn)健安全并在長期戰(zhàn)略上始終保持足夠的投入。此外，管理團(tuán)隊(duì)也會密切關(guān)注美國資本市場的變化，并以開放的心態(tài)積極尋找其它各種可能的資本運(yùn)作機(jī)會，目標(biāo)是幫助公司的長期戰(zhàn)略獲取更多的發(fā)展資源，助力“SaaS+X”模式達(dá)到更大的規(guī)模，最終最大化愛點(diǎn)擊的股東價(jià)值。

2021年是我任職愛點(diǎn)擊CEO的第二年，公司在戰(zhàn)略方向、組織建設(shè)和協(xié)同執(zhí)行方面均達(dá)成了高度共識，我們的人才發(fā)展計(jì)劃和企業(yè)文化建設(shè)也初獲成功，通過不斷的產(chǎn)品和業(yè)務(wù)創(chuàng)新為行業(yè)培養(yǎng)了一批優(yōu)秀數(shù)字化人才。感謝公司董事會和股東會的信任和任命，我在擔(dān)任CEO一職之外，也出任了公司的董事會主席，我將一如既往帶領(lǐng)愛點(diǎn)擊團(tuán)隊(duì)在建設(shè)“中國領(lǐng)先的企業(yè)數(shù)字化運(yùn)營和營銷云平臺”之路上奮勇前進(jìn)！

最后，我要感謝所有股東對公司及管理團(tuán)隊(duì)的信心和支持，在過去的12年里，愛點(diǎn)擊已多次證明自己是一家具備“融合進(jìn)化”能力的公司，我們的團(tuán)隊(duì)既經(jīng)歷過風(fēng)口浪尖的極速狂飆，也經(jīng)歷過艱辛嚴(yán)峻的逆勢生長，我們的商業(yè)模式從早期的PC端升級到移動端，從前期的數(shù)字營銷領(lǐng)域擴(kuò)展到“SaaS+X”企業(yè)數(shù)字化領(lǐng)域。未來，愛點(diǎn)擊也將繼續(xù)秉持“創(chuàng)新”為本的企業(yè)文化，始終站在市場發(fā)展的前沿陣地，為客戶、為行業(yè)、也為所有股東創(chuàng)造可持續(xù)的長期價(jià)值。

順頌商祺，

唐健

愛點(diǎn)擊 董事長、CEO兼共同創(chuàng)始人

關(guān)于愛點(diǎn)擊

愛點(diǎn)擊集團(tuán)(NASDAQ: ICLK)成立于2009年，是中國領(lǐng)先的企業(yè)數(shù)字化運(yùn)營和營銷云平臺。愛點(diǎn)擊的使命是賦能全球品牌釋放智慧零售的巨大市場潛力。憑借獨(dú)家的前沿技術(shù)，愛點(diǎn)擊提供的全消費(fèi)者生命周期解決方案助力品牌有效實(shí)現(xiàn)業(yè)務(wù)增長和提升盈利能力。愛點(diǎn)擊總部位于香港，通過全球十一大辦公地點(diǎn)覆蓋亞洲及歐洲市場。更多信息請?jiān)L問ir.i-click.com。

Safe Harbor Statement

This announcement contains forward-looking statements, including those related to the Company’s business strategies, operations and financial performance. These statements constitute “forward-looking” statements within the meaning of Section 21E of the Securities Exchange Act of 1934, as amended, and as defined in the U.S. Private Securities Litigation Reform Act of 1995. These forward-looking statements can be identified by terminology such as “will,” “expects,” “anticipates,” “future,” “intends,” “plans,” “believes,” “estimates,” “confident” and similar statements. Such statements are based upon management’s current expectations and current market and operating conditions and relate to events that involve known or unknown risks, uncertainties and other factors, all of which are difficult to predict and many of which are beyond the Company’s control. Forward-looking statements involve inherent risks and uncertainties. A number of factors could cause actual results to differ materially from those contained in any forward-looking statement, including but not limited to the following: the Company's fluctuations in growth; its success in implementing its mobile and new retail strategies, including extending its solutions beyond its core online marketing business; its success in structuring a CRM & Marketing Cloud platform; relative percentage of its gross billing recognized as revenue under the gross and net models; its ability to retain existing clients or attract new ones; its ability to retain content distribution channels and negotiate favourable contractual terms; market competition, including from independent online marketing technology platforms as well as large and well-established internet companies; market acceptance of online marketing technology solutions and enterprise solutions; litigation and negative publicity surroundings China -based companies listed in the U.S.; effectiveness of its algorithms and data engines; its ability to collect and use data from various sources; its ability to comply with existing or future laws and regulations related to data protection or data security; ability to integrate and realize synergies from acquisitions, investments or strategic partnership; the duration of the COVID-19 outbreak, including the emergence of COVID variants, and its potential impact on the Company’s business and financial performance; fluctuations in foreign exchange rates; general economic conditions in China and other jurisdictions where the Company operates; and the regulatory landscape in China and other jurisdictions where the Company operates. Further information regarding these and other risks is included in the Company's annual report on Form 20-F and other filings with the SEC. All information provided in this press release and in the attachments is as of the date of this press release, and the Company undertakes no obligation to update any forward-looking statement, except as required under applicable law.

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愛點(diǎn)擊互動亞洲集團(tuán)有限公司

李依珊 女士
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Philip Lisio
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